Showing posts with label 90's. Show all posts

1960 To 2009

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How has fashion magazines, and fashion in general changed from 1960 to 2009? Well, I have an idea, just by looking at covers from 1960 to 2009 from the leading fashion magazines.


Early 1960's























Prim & Perfect.
In the early 1960's if you had money, you made sure it showed, and if you didn't, you made sure it didn't show. Women had to have their hats, their jackets, their jewelry, their makeup, their blouses, their gloves, their skirts, their tights, and their heels, all in pastel colors, on at all times. If you were a woman, you were simply expected to dress this way  - you were simply expected to live this way. Once you turned 16 you were a woman, and women had to dress like ladies. Sophisticated and perfect. 

Late 1960's























Mod and Merry.
Come the late '60's, not everything was about sophistication. A sudden fascination with youth began to erupt, and Vogue was not just for your mother. Fashion wasn't about looking pretty, it was about looking cool.  America's short-haired mini-dress wearing Edie Sedgwick and Andy Warhol's playful pop-art merged with the UK's manufactured it-girl Twiggy, and for a brief period in history, mod was all the rage. Mod was a mix of rebellion, color, innocence and pop. If you were mod, you were hip. 

Early 1970's























Bohemian and Floral.
Although hippies existed years prior to the early '70's, it wasn't until then that the fashion industry began to take note of their style. Models were covered in different prints, and often had either flowers or feathers in their garment or their hair in order to declare the strong connection they held with the Earth around them. Makeup began being used to bring out natural beauty, instead of covering it, and fashion was about being in touch with the spirit of nature. 

Late 1970's























Modern and Free.
By the late '70's, the fashion industry was eager to get away from the bohemian look, and began to experiment. Some of the most interesting covers come from the late '70's, people began to see fashion as an art. Warhol was in his prime, and producing numerous celebrity portraits throughout those years. People wanted to be in those portraits, they wanted to club at Studio 54 and many took style inspiration from Bianca Jagger and Debby Harry. There were brilliant new sounds in Rock & Roll, and Mohawks and glitter started popping up all of a sudden. Fashion was changing quickly. Magazines experimented with their covers. Everyone was dying to make a statement.

Early 1980's























Girly and Spunky.
Once the 1980's came, fashion magazines seamed to shoot for a younger demographic, and related more to the girl next-door. Publishers realized that these magazines were not just for your mother. Fresh young faces and smiles appeared more and more on magazines, and style became more comfortable. Sneakers, leggings, jumpsuits and sweatshirts were more popular than ever, and girls just wanted to have fun.

Late 1980's























Sex and Glamour.
Come the late 1980's, fashion suddenly became sexy. Everything was about big curves, big hair, and big jewelry. With a new breed of editors and designers, the magazines and fashion in general changed drastically. Models weren't as covered up as they were in the early '80's and their poses portrayed extreme confidence. Fashion was simply celebrating the power of women. 

Early 1990's
























Grunge and Care-free.
Once the 1990's began, the industry was ready to say goodbye to glamour and hello to something new. But what? It wasn't until music legends from the Seattle music scene, especially Nirvana began to influence the fashion industry. Marc Jacobs created his "grunge" collection for Perry Ellis in the early nineties and the industry went wild. What originated as just a title of a specific and shortly lived genre of music had been naturally commercialized and packaged by the industry to fit it's glossy magazine pages. For publications such as Vogue, it was all about layers, quiet plaids and prints, worn-out boots and converse sneakers.

Late 1990's























Minimalism and Simplicity.
By the late '90's, grunge died long long ago and the new millennium was on it's way. Suddenly the complicated ever-changing thing known as fashion became remarkably simple. The covers were simple, the hair was simple, and the garments were especially simple. Calvin Klein ruled the fashion scene, and solid colors were everywhere. Minimalism was key.

Early 2000's
























Safe and Friendly. 
With the beginning of a new century, many changes began to occur. Possibly because of the horrible attacks on September 11th, it seems American culture took center stage and people found comfort in what they knew during the early 2000's. Smiling American celebrities began showing up more and more on numerous covers, and simple white shirts paired with denim jeans became more popular than ever. From New York to Russia, It seems fashion became this massive celebration of commercialism. 

Late 2000's 























Hip and 'Bad.'
In just a matter of months, we will be beginning a new decade and it seems just until recently have we developed a very clear movement in fashion. Teenage culture is bigger than ever. Whether you're for it or not; messy choppy hair, and skinny pants are more popular than ever amongst youth. One branch of this type of look has apparently been labeled 'emo,' and is everywhere. It's all very Disney Channel-ish, and incredibly stale to me. Personally, I feel like I'm the only girl in my school who doesn't wear skin-tight pants. Skinny jeans also play a part in another huge look. It's that Urban Outfitters type of look. I really don't have a name for it. The look basically consists of ballet flats, Ray-Bans, skinny jeans, and perhaps a fitted bright plaid shirt. In one person, you can define this look with Taylor from "The Rachel Zoe Project." 



So, what's next?


Mad!

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I'm so mad. I found this AMAZING 1993 Vogue issue on ebay, and I wanted to buy it, and I was going to ask my mom for it today, but someone else bought it before I was able! The issue was all about "Fashion's New Freedom", meaning the grunge movement. It would have had some really great images that I could've scanned and posted on the blog. It had the full Perry Ellis collection, and it would've had some great articles. The issue was only $5. 


Lisa Loeb and 90’s Nostalgia

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Gewp[1]

Gwyneth “Goop” Paltrow (aka Gewp) in 1990’s Donna Karan.

Me and my friend were getting ready and we stumbled across the 1998 version of Great Expectation, starring Gwyneth Paltrow and Ethan Hawke.

We suddenly felt nostalgic with the 90’s and went into YouTube to look up this Lisa Loeb video directed by Ethan Hawke.

We sang along to it twice, karaoke style.  We are getting hosed tonight.

I love the 90’s. And Lisa Loeb’s quirky trademark glasses.

So I wrote this post while my friend hogs the straightening iron.

I haven’t seen this music video since , gawd, I don’t know, since Carson Daly was still hosting TRL. The Music Video is so angsty, I love it! Many memories of high school fights and heartbreaks.

Love the simple LBD and tights.  Doesn’t it just look timeless? This could have been shot yesterday.

Have any of you youngsters ever heard of this song?

UPDATE

Let’s add Jewel to this 90’s Nostalgia Playlist.

I always hear this song at weddings but I love it. I didn’t love it then, but I love it now.

Especially as they used it in that The Office episode when Pam’s heart get’s broken at Phyllis's wedding.

This video could so be an editorial for French Vogue, right? Well, the set and the concept, not the clothes.

1990's ads

2 comments
I found this great site called Found in Mom's Basement. And, I was surprised to see this:


























Unfortunately it doesn't say the designer. I just know that it's from a 1991 Neiman Marcus catalog. Anyway, the whole site is filled with vintage advertisements, and it's kind of fun to look through. Here are a few that I found: 



















































































































































































Isn't this ad just so stunning? 















































I must say, as much as I dislike Karl Lagerfeld at times, he really knows how to make things look desirable. He knows real luxury. 














































I Love the 90’s: Supermodel Fashion Party Scene

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Party like it’s 1999.

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